The ninth episode of Energy Stories features Marleen Nijsten, Director of Marketing, Digital and New Services at Luminus, in Belgium. In this episode, Marleen takes us behind the scenes at Luminus, revealing how the company is driving electrification adoption through customer engagement services. We discuss how innovative tools like the My Luminus app and the award-winning Energy Control Monitor, powered by NET2GRID's real-time energy insights, revolutionize customer journeys, fuel marketing personalization, boost customer satisfaction, and unlock exciting upselling opportunities.
Our host is Elisavet Sergiadou, Director of Marketing Communications at NET2GRID.
*The podcast episode was recorded on the 9th of May 2025.
In this episode, you will learn
In this podcast you will learn
how Luminus is implementing its electrification strategy in the market.
In this podcast you will learn
more about Luminus' customer engagement services, including the My Luminus app and their award-winning Energy Control Monitor, which leverages real-time energy insights powered by NET2GRID.
In this podcast you will learn
how energy consumption data and insights can be leveraged to enhance marketing personalization, drive customer retention strategies, and unlock new upselling opportunities.
In this podcast you will learn
how energy insights can enable demand response programs, flexibility initiatives, and automated control of devices for both the utility and the consumer.
Our guest
Director of Marketing, Digital and New Services at Luminus
Marleen Nijsten
Marleen Nijten is the Director Marketing, Digital and New Services at Luminus for almost 20 years. Marleen has proven expertise in market analysis, branding, product management, go-to-market strategies, and digital innovation, including AI-driven solutions.
At Luminus, our strategy is electrification. We are committed to transitioning toward electric solutions—why? Because electricity can be produced locally and in a CO₂-neutral way. Moreover, electric devices, such as electric vehicles, are significantly more energy-efficient. However, electrification must go hand in hand with renewable energy. This shift requires us to adapt our consumption habits, using energy when renewable sources are available. That’s where monitoring and smart control solutions play a crucial role.
Luminus is one of Belgium’s leading energy companies and a subsidiary of the Group. It produces electricity from renewable sources like wind and hydropower, while also operating gas and nuclear power assets. Serving over 2 million customers, Luminus plays a key role in the country’s transition to sustainable energy.
