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Energy Happy Hour:
A customer acquisition
& loyalty booster tool
The second episode features Franziska Kraft, Product Innovation Specialist at enviaM,
the leading energy provider of eastern Germany. enviaM launched an Energy Happy Hour
which turned out to be very popular with its consumers and paved the way for enviaM to explore automated demand response offerings.
Our host is Elisavet Sergiadou,
Senior Business Development Manager
*The podcast episode was recorded on 24 September 2021.
In this podcast you will learn
How enviaM approached its
What is enviaM’s Energy
Happy Hour offering
What are enviaM’s customer
reactions to the Happy Hour
How a successful behavioural demand response offering can lead to automated demand response initiatives
Curious to know how
enviaM customers perceive the Energy Happy Hour?
Watch what Franziska Kraft, Product Innovation Specialist
at enviaM has to say!
Product Innovation Specialist at enviaM
Franziska Kraft, a Product Innovation Specialist at enviaM, her employer for the last 12 years. She was part of the innovation team which initiated the digital product bundle ‘Mein Strom Digital’ and launched the Energy Happy Hour for enviaM’s customers. Prior to that, Franziska worked for Redbull and Adidas. She has studied Business Administration at the Technological University of Chemnitz and Management & Marketing at the University of West England.
enviaM Group is a regional energy supplier and the leading energy service provider for electricity and gas in East Germany founded in 2002. It belongs to E.ON Germany and it supplies more than 1,3 million customers with electricity, gas, heating and energy- related services. As one of the first providers, the enviaM Group together with E.ON launched a fully digital energy service in 2018 called iONA aimed for residential customers with a digital electricity meter.