Behavioral Demand Response in practice
Challenge
enviaM is a German energy supplier and part of the E.ON group. In August 2019 enviaM was investigating solutions to increase its customers’ digital experience and motivate them to use their mobile app, called iONA, more. After exploring various options, they decided to put in place a 'Happy hour' service (...)
Solution
After extensive research, enviaM chose NET2GRID to implement the 'Happy Hour' service as part of their 'My electricity digital campaign'. The 'Happy Hour' service is an off-peak lower tariff (...)
Results
Early positive results were significant; more than 1000 pre-orders were registered before the very first launch of the 'Happy Hour' service. After the first implementation, enviaM received (...)
Quote from client
‘’Happy hour is a powerful tool in the age of digitization. Especially at the start of the pandemic, when we gave our customers a month of 100 percent happy hour, we noticed that electricity consumption rose sharply during this hour. There was great gratitude from the customers, which strengthens customer satisfaction and the associated customer loyalty. Furthermore, we were able to encourage people to use their app more often.’’
Quote from Christoph Herrmann, Product Development
Download the full case study to read about:
How the 'Happy Hour' service works
How enviaM leveraged it during the COVID-19 lockdown
The technology behind the service
Achieved business results
Real customer testimonials
