Articles

  • Guest Blogger: Frederik Ten Sythoff

Developing a digital mindset in energy utilities: 4 ways to win with the digital natives

(This piece was originally published in Greenbird's blog by Frederik ten Sythoff, Greenbird's Vice President of Communication and Marketing)


The energy landscape is an innovative place right now. There’s an influx of new entrants to the industry bringing with them fresh ideas. It’s exciting, but it’s also a bit scary if you’re one of the established players in the market. The competition is not only coming from startups. Large established companies have also spotted opportunities in the sector, such as car manufacturer Nissan and tech giant Google with their ‘Nest’ offering.